Cal-Tropic Producers was founded in 1979 by Dale and Marion New. Dale’s advanced degree in agricultural science and experience in ag-related support services combined with Marion's expertise in finance and accounting gained from her work in the wine industry proved to be the ideal foundation for a marketing company dedicated to achieving success for both its producers and customers. Following a period of years working with fresh produce, the company in 1985 shifted its focus to dried fruits, seeds and nuts, where it has been an innovator ever since. For example, Cal-Tropic Producers:
How was Cal-Tropic Producers
able to accomplish all this? First, by cooperating with capable
producers, building on their strengths, yet acknowledging their
limitations. Second, by listening to its customers, staying abreast of
retail, societal and nutritional trends. Third, by being creative, and
pursuing its goals with patience and persistence.